ASO Launch tools
ASO Keyword Rank Lift Estimator
Calculate the potential organic downloads and revenue you can unlock by improving your app's keyword rankings in the App Store & Google Play.
Calculator Parameters
Monthly Search Volume5,000
50025,00050,000+
Current Keyword Rank#10
#1 (Top)#1021+ (Not Ranking)
Desired Target Rank#2
#1 (Top)#5#10
Monthly Downloads Lift
+22Additional Installs
Monthly Revenue Lift
$330Increase in monthly LTV
Annual Revenue Lift
$3,960Projected annual growth
Comparison: Current vs. Target
Estimated Monthly Impressions (CTR)Rank 10 (2%) vs. Rank 2 (15%)
Current
100
Target
750
Estimated Monthly DownloadsAt 3.5% install conversion rate
Current
4
Target
26
How is this calculated?
The estimator is built upon organic click-through rate (CTR) distributions aggregated from App Store and Google Play searches. Rank #1 captures an average of 30% of total clicks, while Rank #10 drops to 2%. By moving keyword ranks from #10 to #2, the app receives **7.5× more impressions** for the target keyword "budget tracker".
Boost Conversion Rates
Improve Your App Conversion by 15% to 25%
Search ranking is only half the battle. If your app store visual screenshots look generic, visitors swipe away. Use SlidesTok to create stunning, animated promotional slideshows that capture attention and drive installs.