Calculate your Customer Lifetime Value (LTV), LTV:CAC ratio, payback period, and retention impact in real-time to optimize your SaaS unit economics.
$926
Total gross margin profit generated per user over their account duration.
7.71x
Target benchmark is 3.0x or higher for healthy SaaS scaling.
22.2 months
Average duration before a customer cancels their subscription.
2.9 months
Time needed to recover customer acquisition costs. Ideally under 12 months.
Engage customers with organic viral slideshows generated from your product URL.
Key benchmarks every bootstrapped founder should track.
Lifetime Value measures the net profit a customer delivers over their entire relationship with your software.
A ratio of 3:1 means you make $3 for every $1 spent acquiring a user. Below 1.0 means you lose money on every signup.
Cutting your churn rate from 8% to 4% doubles your customer lifespan and doubles your overall LTV instantly.